Fragrances are one of the most important raw materials in personal care and home care products. They can add a touch of luxury, create a calming or energizing atmosphere, or simply make a product more pleasant to use.
There are two main types of fragrances: natural and synthetic. Natural fragrances are derived from plants, flowers, fruits, and other natural sources. Synthetic fragrances are created in laboratories using chemical compounds.
This is because consumers are increasingly demanding products that smell good and make them feel good.